5 Instagram Marketing Strategies For Ecommerce Store
Get comfortable, online merchants, because we have some Instagram marketing advice from the pros particularly for you.
With over a billion users and an interaction rate of 1.4 billion on Instagram advertisements, Instagram is a potent tool to drive more qualified visitors to your store and boost your sales. You may not be aware of this, but Instagram advertisements generate five times as much interaction as Facebook ads.
Simply put, you may be leaving money on the table by not heavily investing in Instagram or failing to fully optimise your content strategy and ads for maximum success.
In this comprehensive course, you will learn all you need to know to successfully market your online store using Instagram. The goal is to increase both traffic and sales to your e-commerce site.
You’re ready to ramp up your Instagram marketing, but how? What are we waiting for?
First, Get Shoppers and Search Engine Optimisation (SEO) to Follow You on Instagram [Beginner].
Optimising your Instagram bio and profile is the first step in your marketing strategy. Despite its obvious simplicity, even seasoned online merchants frequently overlook this.
SEO-Friendly Posts for Your Instagram Business Profile
Does your Instagram bio explain to potential customers the issues your product or service addresses? Do you have a call to action and a place for people to click? Has your description been updated to incorporate your primary hashtag and marketing keyword? Do you plan on revising your biography to take into account recent developments in your field?
If you responded “no” to any of these questions, you may want to review and make some adjustments to increase your Instagram store’s discoverability.
How to Get the Most Out of Your Instagram Account If You Own a Business?
In business, presentation is everything. For example, assume your Instagram Shopping ad reaches a potential consumer who is unfamiliar with your company but interested in making a purchase. There’s a good possibility they’ll click over to your account to learn more about you, but if it doesn’t exude credibility or visually fit the niche you’re selling in, you’ll lose them.
Your account content and story highlights should be consistent with your eCommerce branding, in addition to following the best practises for optimising your bio.
Invest time and energy into developing an organic content strategy and active engagement [advanced].
We’ve already established that the organic material you post on Instagram plays a significant role in building your brand. But that’s not all: it’ll also aid in expanding your fan base and maintaining interest among existing customers.
Images of your items, phrases that appeal to your audience’s emotions, and user-generated content (UGC) from satisfied customers all make up part of a well-rounded Instagram content plan. Instagram photos, videos, and stories are all good examples of post formats that can be used to keep your audience interested and involved.
Get Serious About Taking Pictures and Videos of Your Products on Instagram
Visuals are important on Instagram, whether you’re making content for your followers or adverts. Including eye-catching graphics of your products is not in lieu of natural behind-the-scenes and user-generated content posts for content and advertisements.
Remember the Happy Socks case study from earlier? Once again, they’ve invested in a wide range of content, including these high-caliber photographs, all in an effort to attract new customers.
The Proven Path to Building a Rafter for Your Brand
As we go on to our next essential piece of Instagram marketing advice, it’s crucial to note that many long-time operators of e-commerce sites still get this fundamental mistake wrong. The best-kept societal secret is as follows: The quantity of your followers is less important than the quality of them. As a matter of fact, having a small but dedicated fan base is more valuable than a large but disinterested one. Why? Because, as we’ve established, interaction is crucial, and content marketing requires investment of your time and resources, you should prioritise attracting consumers who are most likely to become paying customers.
The most important piece of advice I can give you regarding followers is this: do not resort to using follower-buying applications or services. You want to increase your followers in a genuine, useful way that benefits your business and encourages trust and engagement, both of which have the potential to increase your sales.
Instagram Ads: From Concept to Optimisation
One survey found that as many as 72% of consumers rely on Instagram to influence their purchasing decisions. There’s no denying the potential of Instagram ads for e-commerce sites after that. The challenge, though, lies in making sure your advertisements are well-designed and well-executed.
Here are some easy to implement but highly effective strategies for advertising:
Keep in mind that Instagram is a social media site. To get seen by people as they go through their newsfeeds, your advertising should be written as though they were directed at real people and have a warm, genuine tone.
Divide and conquer! If you can narrow your target demographic, you can send more targeted messages. Click-through rates improve when messages are tailored to the individual. The greater the traffic, the higher the potential for sales. But I’ll get into that in a while!
All of your advertising should be put through preliminary testing to ensure a successful campaign.