Author: danutaarlette

5 Excellent Ideas To Market Your Flower Business on Instagram

Are you an Instagram user who uses the platform for advertising your floral company and florist website? If this is the case, you have taken a positive step! According to a report, 84% of consumers are willing to purchase a product or service after seeing a video.

 

Instagram offers five (!) distinct methods to utilize videos to grow your business and build relationships with your customers. Understanding when and how to use various types of videos is critical to successfully marketing a flower business.

5 Ideas To Use For Your Instagram Flower Business

1. Florists’ Instagram Videos

When a client is browsing through Instagram, too many static photos might become boring, so videos are critical. Bear in mind that these movies will be visible on your profile stream.

 

Because Instagram videos, seen without sound, captions are an effective method to convey your message. There are various apps and services available for uploading movies and adding text, music, & stickers!

2. Utilize Instagram TV to Educate Your Floral Customers

IGTV is available as a standalone app and as a feature within Instagram. IGTV is accessible through your business’s Instagram page, often known as your channel. With videos ranging in length from 15 seconds to 10 minutes, there is plenty of flexibility to construct a tutorial or kick off a course. Make better use of this feature and buy IGTV likes to attract customers and expand your business growth.

3. Keeping it Reel

Reels are a great way to share unscripted, spontaneous footage in 15-second bursts. They are akin to Tik Tok, which specializes in brevity and entertainment. Being honest and spontaneous will pique the interest of your audience. Consider dividing your 15-second video into five 3-second segments and get more reels views for Instagram. This functionality is available for any public account and can help you expand your client base.

 

4. Taking the Stage!

What you see is what you will receive! You should demonstrate who you are, what you stand for, & what you do on Instagram Live! Instagram Live videos are authentic at the moment, as there is no possibility for retakes or pre-recording. This feature is an excellent method to promote new flower orders and explain how to put together bouquets! Demonstrate to your consumers that you take pride in your job by displaying your creative surroundings. When you constantly use Instagram Live, your traffic will rise, and your consumers will gain trust in your business!

5. Use Instagram Stories to tell a narrative!

Instagram stories serve as small advertisements. Unless otherwise noted on your profile, these tales expire after 24 hours. These are excellent approaches to communicate with your audience concisely and straightforwardly. Utilizing videos on your Instagram story to promote a promotion, new product, or sale will help build anticipation for the big reveal. The addition of polls, questionnaires, and votes increases the possibility for consumer involvement.

Conclusion

It’s never too late to experiment with incorporating various videos into your business’s marketing plan. Utilizing the marketing tools at your disposal and being current on marketing trends can help you maintain contact with your consumers.

Instagram Video Features To Create Engaging Content

Reels, IGTV, Live, Stories, & video posts are all options for Instagram video. There’s a lot to wrangle with the platform’s growth of video. But it’s also given marketers new methods to tell tales and reach out to their audiences.

Different Instagram Video Features

Instagram Reels

Instagram’s newest video format is Reels. These 15-30 second films, inspired by TikTok, may be made with Instagram’s camera or uploaded via the Photo Library. Scheduled text, AR effects, green screen mode, timing and speed options, & accessibility to an audio library are among the recording effects. Users’ feed, the Reels tab, and a unique profile tab display reels recorded in vertical portrait style (9:16). 

 

Reels can incorporate captions, hashtags, and, most recently, product tags, just like feed videos. Incorporating these correctly in your content would help acquire greater engagement. The other way is to buy Instagram reels likes for your profile, which increases engagement and trust among your audience. People can interact with Reels in Stories and direct messages by commenting, liking, or sharing them.

Instagram TV (IGTV)

Instagram’s IGTV format is for in-feed videos longer than 60 seconds and can last up to 60 minutes. IGTV should be pre-recorded & published from the camera roll, unlike shorter in-feed video posts. To elevate IGTV engagement, you have to design captivating content. Also, check the best site to buy IGTV Views.

 

Before releasing an IGTV video, artists can add it to a series and customize the cover photo. Creators can choose whether or not to post a 15-seconds preview to the feed. IGTV videos display under a separate tab on a user’s profile, where series could categorize them in either case.

 

In the Explore tab, IGTV clips have additional space and a separate area. Videos start playing where they appear, and they line up one after another. Viewers of IGTV videos can interact with them in typical ways, such as with comments, likes, saves, & shares.

 

Instagram Stories

Instagram Stories is a 15-second film that expires after 24 hours, inspired by Snapchat. Stories may be created by swiping the home screen or selecting Stories from the plus icon. They could also be retrieved from the Photo Library and posted. Retired Stories, preserved to a person’s profile’s Highlights section located above the grid. 

 

Filters, emoticons, tags, and stickers are among the interactive components applied to each Story. According to Instagram, several firms have developed innovative ways to employ these capabilities, ranging from “this or that” surveys to Q&As or even product tags.

Instagram Feed Video

Instagram’s in-feed video format is the app’s initial video format. Like photographs, you could create video posts: using the Instagram built-in camera or publishing from the Photo Library. You could include Boomerangs and GIFs in the three-to-six-second video length requirement for in-feed video.

 

An Instagram video can have a filter, location, description, user, area, and product tags, just like an image post. When posted, people engage with comments, likes, & posting public videos in Story & direct messages after posting. A camcorder icon on the top right corner of people’s profiles helps identify the video posts.

Instagram Live

Instagram Live allows users to stream video from their phone’s built-in camera. With everything going remote this year, marketers have taken to Instagram Live to organize workshops, interviews, and other events, resulting in a 70% spike in views during February and March.

 

Swiping right or pressing the plus icon & switching to Live will start a live broadcast. One or two profiles can conduct live feeds that run up to four hours. When a profile goes live, a Live icon appears at the top of the Stories bar. Live videos could be preserved to Instagram TV or posted for 30 days once finished and before erased.

 

I hope this article helps understand better usage of video features to craft engaging content.

Six Certainty-Instagram-Marketing-Tips That Actually Work

We’re deluding ourselves if we claim that almost all Instagram marketing methods are identical, whereas they are not. While some tactics are known to produce immediate benefits, others require time to implement, and some fail to live up to their hype entirely.

 

However, as a product or business marketer, you want to avoid wasting time and money on ineffective initiatives. Here are seven effective Instagram marketing techniques that you may implement immediately to benefit your brand.

Establish a business account.

Changing to a business profile on Instagram would be a no if you want to maximize the effectiveness of whatever marketing strategy you’re doing. On your IG page, navigate to settings and choose “convert to a business profile.” Once the business profile is set up, you can begin taking advantage of the numerous benefits associated with business Instagram accounts.

For instance, with a business profile, followers can give you a call via the contact button on your page, just as they would on your website. Instagram business accounts can generate Advertisements without ever using Facebook’s advertising methods.

Utilize free Instagram tools

With a business profile, you’ll gain access to IG’s free tools, such as Insights. You can check statistics like views, engagement data, the reach of your postings, and even geographical information about your followers such as their ages, location, and gender through Insights. It is critical to monitor these metrics because the more information you have about how consumers interact with your material, the more effectively you can alter your content to increase engagement.

Advertisements sponsored

Even if you already have a million followers, sponsored advertising is an excellent alternative to consider. Bear in mind that Instagram has over a billion monthly users, which means that if only you have a million subscribers, you are only a percentage of the platform’s total user base.

Without paid adverts, your updates and postings are visible solely to those who follow your business profile. However, when you pay for sponsored advertisements, you can promote your content to anyone who fits your intended audience. Apart from this, you can buy Instagram auto likes for your content to enhance engagement and reach a massive audience.

 

You’re not going to want to overlook Instagram stories.

As we both know, Instagram posts are not chronologically ordered; rather, the app’s algorithm changes them based on their recency. Now, if you publish a post, certain members of your intended audience may miss it if they are not online to view it. However, with Stories, you may keep your posts accessible for 24 hours. Rather than being displayed in the feed, they are displayed at the interface at the homepage, an area that users are accustomed to viewing.

Instagram stories may be used to share product previews, mind-blowing behind-the-scenes footage, images, advertising, and movies.

Influencers continue to work their magic.

If you want to maximize your Instagram marketing outcomes, you cannot avoid collaborating with the platform’s princes. They’re the best bet for increasing brand awareness, expanding your audience reach, establishing loyalty and trust, and eventually selling more. Whether they want it or not, the majority of Instagram users continue to make purchases and request service offerings on the powerful individuals they follow or recommend. If you can convince those few influencers to acknowledge, interact with, or talk about you to their followers, you can quickly gain exposure to a much larger number of Instagrammers. The association between CocaCola & Selena Gomez is a wonderful example of an Influencer’s tremendous influence on their following. Selena was shown consuming a coke in a post she shared. And do you want to guess what happened afterwards? The post received more than six million likes.

Create an interactive hashtag with your brand’s logo.

If you want to generate immediate engagement that encourages users to interact with your brand, interactive hashtags are an excellent approach to do so. Consider what Red Bull accomplished recently. The brand devised the interactive hashtag #itgivesyouwings, which has already gone viral, garnering over 299,612 posts. Interactive branded hashtags, such as this one, entice customers to share user-created content on their pages in the hopes of going viral. While they’re doing so, your consumers are exposing your business to their fans, most of whom will probably want to learn more about your business.

How Small Businesses Can Use TikTok For Brand Promotion

TikTok is the top social media platform that revolves around more than 150 countries. It allows every user to create 15 or 60-second videos with attractive effects and filters. Also, TikTok allows you to integrate with other social media challenges, and you can edit your video in the app itself without any additional editing apps. Many people think TikTok is only for sharing lip-syncing and dancing videos, but nowadays, the app is very popular among brands and businesses. Today we are going to share how small businesses can use TikTok for promoting their brands on the platform. 

Post Users Like Content 

TikTok is the perfect place for growing your business and reaching your target audience. And the algorithm selects the video with higher engagement for your page. If you want to make your video get featured on the For You page, you need to increase your video engagement rate. When you buy TikTok shares, you can easily boost your video engagement and attract more followers to your account. 

 

If you want to promote your brand on TikTok, you need to find your target audience. After seeing your target audience, post content that your followers are interested in. it will help you improve your brand reach to a wider audience.

Engage Your User With Fun Content 

On every social media platform, people always search for funny and entertaining content. So it’s your time to create engaging videos to attract a massive audience. Additionally, many viral videos on TikTok are funny content, so you will get more new followers to your account if you create entertaining videos. The more creative your videos look, the more engagement you will receive. Also, create unique videos about your brand to expand your brand personality and awareness. 

Use Hashtag In Your Videos

In every social media platform, using a hashtag in your videos will increase your brand reach to a wider audience. Tik Tok algorithm categorizes your video based on the hashtag you used in your videos. Analyze your TikTok competitor to know what type of hashtag they are adding to their content. Here you can get a wider audience to your TikTok profile. When you use branded hashtags in your videos, it helps people who are interested in your brand to buy your products or to engage with your content. 

Share Different Content Ideas 

Always sharing the same type of content will make your audience feel bored about your content. So to make your followers engaged, you need to share behind the scene videos to boost your audience. Also, you can share before and after videos to increase your brand personality on the platform. The more videos you share about your brand, the more your people will follow your TikTok account. 

Try TikTok Advertising 

If your real goal is to increase your TikTok followers and to boost your brand personality. You can post TikTok ads to reach the target audience to your profile. TikTok has many types of advertising. There are 

  • Infeed ads
  • Brand takeover ads
  • Hashtag challenge 
  • To view ads
  • Branded effects ads

Use these ads to expand your brand reach to a wider audience. 

Engage With Other TikTok Accounts

One of the simplest ways to showcase your brand on TikTok is by collaborating with Other TikTokers. When you partner with other accounts, their followers will come to know your TikTok profile. If they like your content, then they will convert into your followers. Additionally, you can collaborate with many TikTok accounts to boost your followers and to increase your business reach on the platform. If any users send a message or comment on your video, reply to them as soon as possible to connect with them. With this, many new followers will like to comment on your TikTok videos. These are effective strategies to increase your brand awareness on TikTok in a short period. 

7 Unique Ways To Boost Your TikTok Following In 2021

TikTok is reasonably new in the social networking world, but it has the potential for phenomenal growth if properly harnessed.

TikTok is a popular social media network that features viral videos, brand promotions, and numerous personalities. TikTok has grown to over 800 million monthly active users and 1.5 billion downloads worldwide. If you’re a marketer trying to increase your following, you can use this platform to do it.

1. Select Your Target Clients

If you need to grow your TikTok following, you must first understand your target audience and their requirements and interests.

Additionally, you may track your rivals to determine which types of material are popular on the site and which types of content people love watching.

For instance, if your intended audience is between the ages of 13 and 25, you can create more humorous and engaging films. If your target audience is over 35 years old, concentrate on developing innovative content.

2. Produce Current Content

TikTok is focused on creating fashionable and entertaining content that will help you grow your following. There will always be something fresh and popular, from dance videos to hashtag challenges on TikTok. 

Here are a few methods for locating TikTok trends:

On the TikTok explore page, you may learn about trending hashtags and challenges.

Utilize the TikTok For You tab to determine the sort of content being shared.

Discover which songs are currently trending on the internet and use them in your videos.

3. Utilize The Appropriate Hashtags

Hashtags enable you to reach a large audience with your material. If you include the appropriate hashtags in your post subtitles, you can cheap TikTok likes and help to boost your video’s visibility.

The most effective strategy is to include hashtags that are relevant to your content. While broad hashtags are beneficial, they may make it more difficult for your material to be featured on the relevant page.

As a result, using branded keywords related to your content will help your viewers find your videos.

4. Use User-Generated Content

Are you wondering how to increase your TikTok followers and engagement?

User-generated content strengthens consumer loyalty, enhances engagement, and attracts new followers to your TikTok account.

You can use relevant hashtags to republish their material on your account.

Motivate your followers to share your information with friends and fans to increase engagement.

Selling cosmetics and inviting viewers to produce makeup lessons using your products is one example of TikTok UGC.

5. Conduct A Duet With Others

Working with other TikTok users is an excellent method to grow your fan base and distribute your content to new fans.

If you want to increase your TikTok following to engage effectively, you might begin performing duets with the most regular commenters.

Both of these videos appear square on the TikTok screen.

Duets on TikTok are an excellent method to boost your engagement rate.

6. Submit Your Videos At The Appropriate Time

If you choose the optimal time to upload your videos on TikTok, you will have a greater possibility of increasing your engagements and followers.

You can keep track of which posts generated the most engagement and when your audience was online.

Additionally, if you have a TikTok pro account, you get access to detailed stats. You can quickly track your follower’s behavior with the TikTok analytics dashboard.

If you upload material during peak hours, you should see an increase in views, likes, comments, and shares.

7. Improve Your Profile

Your profile serves as your brand’s introduction to the world.

Avoid simply copying other users’ work while building your own: it should reflect your brand’s ideals and be approachable.

As a marketer, you can use your brand logo as your profile image and your company name as your username. Additionally, you may include some compelling call-to-action buttons on your profile that link users to your website or other social networking sites.

How to Make Money On TikTok: 5 Interesting Tricks

In this updated world, everything is growing into networking and social media platforms. On average, the user spent 54 minutes per day on different social networks.  

Most social media networks have become a revenue source for many social influencers like Instagram, Facebook, and Twitter. 

TikTok is one of the fastest-growing platforms globally, with 500 million monthly active users and 1.5 billion downloads. 

TikTok is an excellent platform to get more profit and revenue in a very short period. According to the research, it is clear that everyone can absolutely make money on TikTok. 

If you want more money on TikTok, you need to follow a few steps to do it better. 

The following article will help you to earn money on TikTok. 

Let us see.!

1. Understand the Platform 

The first and most important part of all social media platforms is clearly known about the platform. 

For instance, you should understand how the platform works, who the audience of this platform is, and what type of content works well. 

It helps to easily introduce your brand to a wider audience, creating content relevant to your audience niche and getting more engagement. 

2. Growing Accounts With High-Quality Content 

You know TikTok is all about fun and entertaining. TikTok targets teenagers and youngsters to make an effective impact. 

If you enter the TikTok page, you can see tons of content created and viewed by the users. 

If your content could be fresh, interesting, and unique, you can reach a massive audience. You can also become a social influencer when you buy TikTok likes for your engaging content, and it helps to make your content more valuable and authentic. So, your video will catch wider attention, and you will get a chance to create videos of their account. 

3. Make Use of Influencer Marketing 

If you want to achieve a huge audience on TikTok, you need to start working with perfect influencers. Campaigning with influencers is one of the ultimate marketing strategies to get more revenue. One of the largest influencer campaigns on TikTok is Mucinex, and they worked with more influencers. 

Make sure to find the right influencers who are relevant to your brand and business. So, you can make an impact on your online sales. 

4. Utilize the TikTok Ads Platform 

The most effective way to make money from TikTok is by using the TikTok ads feature. It is similar to Instagram and Facebook ads.   

If you are a marketer on this platform, you can put some budgets for creating a few ads. It helps you to sell more products through TikTok ads. Here are some TikTok ads feature:

  • In-Feed Native Ads 
  • Brand Takeover Ads
  • Hashtag Challenge Ads

In-Feed Native Ads: 

It is similar to Instagram stories Ad, and it appears on the screen in between the user’s For You feed. You have an opportunity to do multiple calls-to-action like shop, buy now, and download the app. It is more beneficial for TikTok users to gain more profit. 

Brand Takeover Ads:

It is the purest form of TikTok ad because it allows only one takeover per day per category. 

Using this ad, you can present your video in full-screen format to your audience when they open the app. The brand takeover gives millions of impressions in a day. 

Hashtag Challenge Ads:

It is similar to the regular TikTok ads, and it offers both organic and sponsored opportunities for brands to make money on TikTok. 

Hashtag challenges are a great way to encourage TikTok users to participate and create their own videos based on your theme. 

5. Become a TikTok Creator

If you have a massive fan following on TikTok or all other social networks, most of them need your guidance to create valuable content. TikTok is a new platform for many users, so most of them pay money to develop their content strategy, build their brand, and boost fan followers. 

How to Get More Views on Your Instagram Story in 2021

Are you struggling with zero views, and you want to get more views? This article helps to get more views for your Instagram stories. 

Let’s start!

Instagram has an amazing & popular feature of Instagram stories. You will spend more time on your stories, particularly editing your images and videos by using effects before you will post them. Increasing Instagram stories will help to create stories, share with others, and display your products.

1. Use Instagram Story Views Methods

The initial step is that we need to share the advantage of Instagram story views. Think about how it helps to save your time, enjoy the story-making process, and increase views on the Instagram story.

You can buy IG story views for your stories, and your viewers would like to view your content. Hereby, your brand reach and engagement will be increased in a short period. 

Apart from that, you should use the tools for editing and managing your photos or videos. It also helps to improve your view count for your Instagram stories. 

2. Apply Stickers for Instagram Stories

Using stickers is the most attractive thing to impress your audience. You can see many social platforms, like Instagram. It has a variety of stickers that you can apply to Instagram stories by users. Just go to the Instagram stickers, and you will find which type of strikers you want. Adding exact stickers to your story will create your story more attractive and get more Instagram story views quickly. 

In case you have no idea what type of sticker to choose, scroll down and select the stickers. You will do a search for it in the search box at the top. 

3. Create High-Quality Content

You have used many features and tools in your Instagram story, but that doesn’t matter. The important things you must be focused on your content. After all, creative and attractive stories will impress the audience and create the best impression on them.  With this, the audience will spend more time on your Instagram stories and would like to create comments or suggestions. If you get more engagement for your content, that indicates your stories will get more Instagram views. 

For instance, if you need to include multiple photos in your Instagram story, make sure those photos should be high resolution. If anyone attracts your images, they will turn into your followers. 

4. Adjust Your Instagram Story Content 

The audience viewed your story because your stories include that the audience needed content and want to see your interest. The important content you will post is based on people’s mindset, such as which type of content gets views, what kind of people you’re impressed with, such as a writer, a traveler, others, and what your viewers want to see.

For example, If you’re a marketer, you will post huge images and videos to introduce your products to impress your buyers and viewers. If they liked your product, you will generate more sales and increase your brand value. If you want to brand reach, you may buy Instagram impressions for your brand and get more views, followers to your account. 

5.  Post Frequently on your Instagram Story

Luckily, your target audience will follow your profile or brand because you will frequently post for kill time or determine something funny or new. If you post an Instagram story and then you shouldn’t post your Instagram stories for several days, viewers who follow you will have thought that your Instagram account will lose brand value. Finally, you didn’t get any engagement for your stories. 

Suppose you keep posting your stories on Instagram. In that case, your story content will reach various kinds of audiences, and the particular content gets views from different people, which means the more stories you have posted, you may get more views quickly. 

A Short Guide About TikTok Marketing in 2021(New Update)

TikTok is one of the most downloaded apps in 2020. According to the statistics, TikTok has more than 738 million downloads, an increase of 13% compared to the previous year. 

In this guide, we will discuss what TikTok is, who uses it, and how to promote your brand in 2021. Without delay, we will start now! 

What is TikTok? 

TikTok is one of the popular social media apps which helps to create your content through video formation. You can also share the video with your friends and colleagues. The total duration is between 15-60 seconds. The major advantages are you can add the effects, theme, music, sounds along with excellent captions.

TikTok’s Background

Chinese tech Bytedance obtained Musical.ly in 2017. In August 2018, it had merged with its existing social media that’s called TikTok. Now, TikTok is available in 155 countries and 75 languages. 

According to the sensor tower report, TikTok has grown each quarter except in India. 

TikTok hit 1 billion downloads in Feb 2019 and finally reached 1.65 billion downloads at the end of the year. China is TikTok’s biggest spender with 69% of the market share, followed by the US with 20%, and the UK with 2%.

TikTok Content Types:

TikTok is a top-rated app between teens and twenties. TikTok allows you to create your own content such as comedic, challenging videos, awareness, etc. 

Here we listed out the type of content you can use:

  • Music Videos: Most people lip-sync content with their own style when someone posts the original content. 
  • Visual effects: Most creators make the visual effects, sounds, filters, text options, and adding overlays. 
  • Hashtag Challenges: TikTok users can add hashtags to identify their posts. These hashtags challenges are similar to the other social media platforms. If you want your content to become viral, create unique hashtags. 
  • Duets: TikTok has an excellent option to make a video with other content. It’s the easiest process and reaches more & more audiences. 

TikTok Engagement:

When it comes to TikTok engagement, there are a lot of different estimates. 

TikTok engagement is calculated by the total number of likes, comments, views, followers, and shares. If someone is attracted to your videos, they will turn viewers into followers. 

According to Cloudmeter, the engagement rate will vary based on the total number of followers. For example, 

A Profile with less than 1000 followers, the engagement rate of 144.9%, the same as profiles with more than 500000 followers, is 5.9%. Do you want more TikTok engagement, you will choose TikTok engagement services. Hereby, you can buy TikTok views, buy TikTok likes, buy TikTok followers for your profile. 

Who is TikTok for?

TikTok can be used for everyone. But, these days Generation Z and the youngsters have utilized the platform most. Based on the eMarketer, TikTok users are between 13 to 22. And also, you can get further data from Ape App reveals. The total number of TikTok users is 55.6% are male, and 44.4% are female globally. 

Most brand users are using TikTok to promote their brand and get more audience. Nowadays, TikTok is a well-suited application for brands. 

Here is the major reason why TikTok for brands:

  • You can promote your products visually.
  • Your target audience is younger than 35
  • You can make a fun, entertaining, and challenging content 
  • You can easily connect with your audience 

Hence, brands on TikTok have been tremendously successful at using the platform to generate brand awareness, and also they come from different niches. 

  • Food outlets
  • Newspapers
  • Lawyers
  • Musicians

Let’s take a look at some brands who are killing it on TikTok.