An Ultimate Guide To Find Best Time To Post On Social Media

Posted byRoy Turner Posted onFebruary 25, 2023 Comments0

Pay close attention to the times at which you’re pushing your content out into the world if you’re developing a social media strategy to raise brand awareness, boost sales, or boost traffic for your blog or business.

What’s the point in posting something online if nobody will ever look at it?

If you do a search for “the best times to post on social media,” you’ll get a lot of results, many of which won’t be relevant to your situation.

Those times and dates are excellent jumping-off points, but in the end, only YOU can determine the best times and dates for YOU.

Where can I find information about the optimal time to post on Facebook?

The best time to post on Facebook, as determined by Buffer, is between 1:00 and 3:00 p.m., Monday through Saturday.
However, Hootsuite claims that noon on Mondays, Tuesdays, and Wednesdays is the sweet spot for Facebook updates. That’s just for business-to-consumer pages, though; if you’re targeting other businesses, the sweet spot for Facebook posts is reportedly between 9 and 2 on Tuesdays, Wednesdays, and Thursdays.
Still, Sprout Social claims that Wednesday is the most productive day, and that between 11 and 1 is when you’ll see the best results.

It doesn’t matter where you look, you’ll get conflicting advice about when you should publish to social media.

For instance, while Hootsuite’s study specified whether the optimal posting window was for business-to-business or business-to-consumer interactions, Buffer’s study did not. In addition, some of the studies didn’t specify a time zone for peak activity, and social media has a global reach that can’t be ignored.
Useful advice: Imagine who you’re talking to. (Literally.)

Who or what exactly are you hoping to reach?

You Ain’t Sure, Are You?

To figure that out, you’ll have to. Why? Because satisfying your customers’ wants and needs at just the right times requires insight into, and a mental picture of, their world.

How will your target demographic spend their day?

For the sake of this exercise, let’s say you run a blog about raising children. You should go after other parents or people who are caring for children. At eight in the morning, when most people are getting their children ready for school, it may not be the best time to make a Facebook post.

When should you upload photos to Instagram for maximum likes and comments?

The app “Later,” which I don’t know if you’re familiar with, The best time(s) to post on Instagram was determined by a social media scheduling tool by analysing user data, content performance, and user engagement. This tool analysed over 12 million posts across multiple time zones and found that the optimal time to post was from 9 am to 11 am Eastern Standard Time (EST).

The best times to post on social media can vary widely, as shown by this study, proving once again that it’s difficult to rely on the findings of a single study. Even more disappointing is that the studies never explain WHY those are the optimal times.

Is it true that posts made on Instagram at 11 a.m. on Wednesdays receive the most attention (likes and comments) and new followers.

When do you think it’s best to tweet?

Hootsuite conducted research into the optimal times for B2C and B2B brands to post to Twitter.

Though a tweet’s life can be extended through replies, retweets, and threads, that life span is still only about 18 minutes on average. In comparison, a Facebook post will remain visible for about 6 hours, an Instagram post will remain visible for about 48 hours, and a Pin on Pinterest will remain visible for about 4 months.

When should you put up pins on Pinterest for maximum exposure?

Oberlo claims that Saturdays and Sundays are the best days to make Pinterest-related posts. Traffic and Pin activity appear to decrease during the week, but they pick back up in the evenings, specifically between the hours of 8 p.m. and 11 p.m.
Pinterest is the most durable of the social media sites. Although I’m sure you’ll read elsewhere that timing is crucial on ALL social media platforms, I find it to be less so on Pinterest. It’s possible this is the simplest system to implement and expand upon.

Tweets directed at the latter, business-to-business, performed best when published between 11 a.m. and 1 p.m. on Mondays and Thursdays, though the 9 a.m. to 4 p.m. window was recommended in general.
You’ll need to post more frequently on Twitter than on slower social networks like Facebook or Instagram if you want to see any results from your efforts there.

It’s up to you to make the most of your short four months on Earth.
The science of optimal social media posting (for your audience)

All the data you need to know about optimal social media posting times has been provided.

Presently, however, there is a flaw in this investigation:

Not dependent on who you’re talking to. Sure, it serves as a good jumping off point, but what you really need to connect with your social media audience.

How, then, does one determine the optimal time for social media updates?

You need a social media analytics tool that can tell you when is the most effective time to post.
There is no such thing as an inappropriate time, type, or style of content. When crossing borders, changing specialisations, and adapting to new audiences, it’s important to keep in mind that no two people’s experiences will be identical.

Rather than focusing on what times, dates, styles, and types of content have been successful for others, it is more productive to learn as much as possible about your target audience.
Knowing your audience, what they want, and when they want it will allow you to deliver the goods.