15 Emerging Social Media Trends In 2023

New applications and trends in the realm of social media appear all the time and spark consumers’ curiosity. As a result of all the flux, it can be tough for businesses to determine which social media strategies will be most effective in promoting their goods and services over the course of a year.

Members of Forbes Communications Council are recognized authorities in their fields, so they are always aware of and prepared to capitalize on the most cutting-edge social media trends. In the following article, 15 experts anticipate the top social media trends of 2023 and explain how businesses may get an edge by getting in on the action ahead of the competition.

1. Social Media Users Switching to LinkedIn

Numerous Twitter followers will go to the professional networking site LinkedIn. Consequently, LinkedIn’s once stiff professionalism will soften into something more approachable. More people will talk about the difficulties they’ve faced in the workplace and their own experiences as leaders. As a result, marketers may use this to make their businesses more relatable to their target audiences.

2. More Secure Communications and Content Production Assisted by AI

Both the employment of artificial intelligence (AI) capabilities in content and marketing, and a retreat to private networks, are developments I foresee. To accomplish the first, you’ll need to have a deep familiarity with the local culture. The second will need an in-depth knowledge of copyright, as many artificial intelligence (AI) tools for art, music, and literature plagiarize some percentage of existing, often marginalized, creatives as raw material for the final products.

3. Pay-per-click advertising should rely less on dominant platforms

In 2023, the focus will shift from Facebook, Instagram, and Twitter to other platforms like Reddit in order to fuel development. While the bigger networks demand that we submit to their robots, the more intimate nature of smaller platforms makes for more precise targeting and a stronger relationship with the audience. The money we spend will also provide a great return on investment.

4. More Raw Material and Customized Interactions

In 2023, the key to social media success will be providing genuine, unfiltered material and emphasizing one-on-one connections. In order to get ready, marketing managers need to broaden their conception of potential contributors to this material. To take advantage of this trend, it will be important to consider team members, including those outside of typical social media jobs, who have distinct skill sets and viewpoints.

5. Increases in Local Search Volume

CMOs will need to stretch their resources even farther in 2023 as the market continues to weaken. Marketers that want to target a highly engaged audience on a tight budget could capitalize on the popularity of local search engines. You can improve your chances of showing up in local search results and draw more attention to your deals by creating a profile for your business on a site like Google and claiming your free advertising space.

6. Yet More “Bite-Sized” Content Developments

The best form is the abridged version. User attention spans are increasing shorter, so keep that in mind while creating content for the web. The popularity of platforms like TikTok and YouTube Shorts is no secret. 2023 will bring even more instances of snackable media. Make sure your marketing teams have the resources they need to produce high-quality short films, and get your company set up on the appropriate platforms straight once.

7. The Explosive Development of Free, Open-Source AI Tools

Marketers will need to jump on open-source AI systems as soon as possible since I predict their popularity will explode. In these new media, consumers are actively seeking and contributing structured information. In addition, AI offers a better cost-benefit ratio to clients than firms can for repeated marketing activities (such as SEO optimization) because it is not as excellent but is cheaper and faster.

8. Oversaturation in the World of Social Media

We might expect full societal saturation around 2023. Getting your message through to the appropriate person at the right time might be challenging when there are more than 10 active social media platforms. The effect is tremendous. Getting your brand’s message continuously in front of consumers requires finding a route into their hearts and minds.

9. Even More Businesses Are Looking into TikTok

TikTok has become the social media darling of the consumer-facing industry. The emphasis on videos is growing, and new ways to find videos are being added. In order to enhance their audience reach, marketers should priorities video, influencer, community, and user-generated content initiatives.

10. Transformations to the Platform That Will Have Far-Reaching Effects

In 2023, social media will see both disruption and change. If one or more of their primary platforms undergoes a change that renders marketing on it nonviable, marketers must be ready to alter their focus. Now is the moment to spread your social media marketing wings so you aren’t dependent on any one network in the future.

11. Improvements to social media’s level of openness and honesty

On LinkedIn and other B2B sites, I hope to see marketers that are truly themselves. Those expect companies to reflect their values, and people working for such brands should feel free to share their personal interests and perspectives. In the future, I believe open and honest dialogue between brands and their target consumers will be the standard on social media platforms.

12. Problems Appearing on Some Platforms

Eventually, Twitter or TikTok or both will have a catastrophic failure that will drive advertisers elsewhere. If you don’t want your brand’s image to be tarnished just because you’re present on a contaminated social media site, it’s essential to broaden your reach across other platforms and through owned media channels (a blog, a podcast, and the like).

13. Increasing Reliance on Social Media Management Agencies

Excellent communicators help great leaders reach more people with their message. A chief of staff, general manager, or head of public relations once filled this role. Great leaders will increasingly have their social media handled by professional third-party firms since they have millions of followers to interact with but only so much time.

14. A Golden Age For Literature

Even as the popularity of both short and long-form video grows, I believe that textual expression is seeing a revival. With more and more businesses competing for attention in the same social areas, consumers may become weary of engaging with them. In order to reach an audience in a way that seems new and exciting for the year 2023, it is important to have a plan that not only fully embraces video but also discovers alternate modes of communication.

15. Greater Transparency Is Anticipated From the Audience

In 2023, openness will finally win over. They want you to be straightforward and honest with them, and they will let you know if you aren’t.