How To Go Live On TikTok? Like A Pro!

TikTok has already proven itself to be a top-tier outreach tool, and it’s now expanding into a formidable content distribution engine. You can’t afford to ignore the appeal of live streams on the social media app if you want to expand your presence there, even though the app has become (in?) famous for attracting audiences through its short, memorable videos.

Live streaming provides a unique opportunity for brands and content creators to deliver their message and quickly respond to any feedback or queries from their audiences, unlike traditional promotional video content like ads, commercials, and animated explainers.
However, there is more to a successful TikTok live stream than just pressing the “Go Live” button and crossing your fingers.

Basics of Live Streaming on TikTok: What to Know Before You Start!

There are a few things you should know (and prepare!) before we dive into setting up and running your first live stream on the platform.

Technical Requirements for Streaming Live
TikTok has stricter age and follower requirements than Facebook and Instagram, with live streaming being unavailable until a user’s page has at least 1,000 followers. Additionally, businesses and influencers can host live events to solicit monetary contributions from their audiences. However, the host of the event must be 18 or older.

Follow the Community Guidelines.
Users who wish to broadcast live on TikTok must abide by the site’s rules. The purpose of these rules is to prevent illegal or harmful content from appearing anywhere on the platform. TikTok will cancel the event if these rules are broken and may even suspend or delete the offending user’s account.

Decide on a Discussion Topic in Advance

Being well-prepared is the best way to develop the on-the-spot communication skills necessary for successful live streaming. Audiences will tune out if the presenter doesn’t seem to understand the material or is unable to make their points clearly. If you don’t want to get nervous while streaming online (more on this later!), it’s a good idea to come up with a few topics ahead of time.

Pre-announcements
There is no better way to increase attendance at live events than by informing the audience beforehand. Simply announcing when and where you’ll be streaming, along with a brief description of what you plan to talk about, will help bring in viewers.

Factors Within the Field of Technology

The quality of your streaming infrastructure directly affects how engaged your viewers will be. A good camera and a clean, well-lit set will improve your audience’s viewing experience.
TikTok Livestreaming: How to Get Started
Ah! Now that we’ve covered the basics, let’s talk about how to put together a live stream on TikTok.

Live-Streaming Your First Video on TikTok Step 1
The camera will pop up when you click the “+” button at the very bottom of your feed.
There will be a timer and some premade photo layouts beneath the red record button. To access the live feature, you need to scroll to the right; if it isn’t there, it’s likely because you don’t have enough followers.
A live broadcast will begin in 3 seconds after you click the “Go Live” button.

Explicit Instructions for Beginning a Livestream on TikTok
Ah! Now that we’ve covered the basics, let’s talk about how to put together a live stream on TikTok.

Live-Streaming Your First Video on TikTok Step 1

The camera will pop up when you click the “+” button at the very bottom of your feed.
There will be a timer and some premade photo layouts beneath the red record button. To access the live feature, you need to scroll to the right; if it isn’t there, it’s likely because you don’t have enough followers.
A live broadcast will begin in 3 seconds after you click the “Go Live” button
It’s a good idea to do a couple of short test broadcasts (lasting no more than a minute each) before your scheduled broadcast begins. By doing so, you can check and calibrate everything in advance, avoiding potential delays that could cost you viewers.
Using Filters as the Third Step
Stopping the Live Streaming Process

Troubleshooting: Are you still having trouble getting live TikTok streaming?

In the event that you still aren’t able to launch or access the live stream feature after fulfilling the prerequisites, don’t panic. Possible causes include the following:

This service can’t handle the current volume of users. If this occurs, it’s because of TikTok’s limits on how many users can go live at once (and yes, this might require you to re-schedule your stream, but it is not a common occurrence).

Here are three excellent concepts for live

Q&A videos on TikTok

Questions and answers are a simple way to get the conversation going during a live broadcast. Customers who are interested in a company, its values, or its products may post questions on social media or email the company directly.

Promotional Showcases

One of the most common strategies for attracting viewers in real time is to feature a product that you think they’ll like.

Clearing up any confusion your audience may have about a product, showing how it can meet multiple needs, highlighting key attributes, and increasing your brand’s credibility and trustworthiness are all possible through live product demonstrations.

As a Recap

TikTok live streaming is easier to set up than it seems and can be a great way to interact with your audience in real time. Companies can simultaneously convey their brand offering and reassure customers by holding live events that broach a variety of discussions and topics.