How To Use Instagram Analytics For Marketing Your Brand?

Posted byRoy Turner Posted onMay 8, 2023 Comments0

Do you wish to assess the efficacy of your Instagram advertising and enhance the reach of your posts? You can monitor your growth, spot patterns, and assess your intended audience with the help of Instagram analytics. Instagram statistics also reveal the most popular posting times, days of the week, and hashtags, as well as the photographs that get the most likes and comments.

The information can also be used to gauge performance relative to the competition. This article will explain why you should use Instagram analytics for your marketing plan, what kind of data you should be collecting, and what tools are available (both free and commercial).

How helpful is it to use Instagram analytics?

Instagram analytics have a number of benefits whether you utilise free or paid software. Listed below are four of the most significant gains your company may make by implementing Instagram analytics.

Excel to the highest levels in your field

You can use Instagram analytics to learn things like when your audience is most active on the platform and what kind of content they respond to most. Gaining this knowledge will position you as a leader in your field, allow you to zero in on the most effective Instagram growth hacks, and prepare you for a lifetime of success. You may leverage this information to your advantage by, for instance, automatically posting your content at the times of day when your followers are most likely to be online.

Posting on Mondays and Wednesdays at 5 p.m., when your material will likely reach the most readers, is recommended. Analytics data may also be used to learn what kinds of content are most valued by your audience.

Recognise your intended audience

Instagram analytics will also provide demographic breakdowns of statistic data. This allows you to examine information in several ways, such as by age, gender, region, language, etc. The more specific the data, the more insight you’ll have into your target demographic.

Consider this: if you have a deeper understanding of your friend’s interests and preferences, finding them the perfect present will be a breeze.

If you have a clear idea of who you’re writing for, you can tailor your message to them.

Conserve effort and material

If you don’t have a firm grasp of a procedure, you’ll waste a lot of time troubleshooting without any assurance of success. Thankfully, you may avoid this problem altogether with the help of Instagram analytics. You may use the information to determine what people enjoy reading and what could want some updating.

Instead of spreading your resources too thin, you can see where your campaign is succeeding and where it needs more work with the help of analytics tools.

Strategy and marketing planning should come first.
Understanding patterns, growth periods, and trends in your campaign is essential for even the most basic campaign planning. Instagram analytics let you compare expansion across different time periods, so you can learn more about the factors that led to your campaign’s most successful moments.

Then, you may fine-tune your approach until it’s optimal.

Why should I use Instagram analytics apps even if they’re free?

You should evaluate your company’s needs and size before shelling out cash for expensive Instagram analytics software.

There’s no reason to shell out money for a service if you’re only looking for simple metrics like the reach of your Instagram stories. Some of the best reasons to use free Instagram analytics tools are as follows:


Instagram analytics solutions like Socialbakers and squarelovin are useful if you don’t have a significant budget. Metrics like growth, interaction, most-used filters, hashtags, etc., can all be viewed using these applications. There are no recurring costs when utilising cost-free resources such as those listed above.

Ease of usage

The unfamiliarity and complexity of analytics tools might be off-putting for those without prior expertise with them. The learning curve for free analytics tools is lower, making them more accessible to newcomers. The lack of complexity in free analytics tools makes them ideal for beginners who are just getting their feet wet with data analysis and report writing.

Simple resources and information

It’s possible that a large, detailed report is unnecessary for a company of your size. You might be putting forth too much effort on superficial indicators. If that’s the case, your best bet is to make use of a free analytics programme.

The performance of your campaign, the number of new followers, and the level of interaction may all be roughly estimated with the help of free tools.

Why should one invest in an Instagram analytics tool, and what are its benefits?

If you run a larger business and need a more comprehensive report or in-depth stats, a subscription service is worth the investment.

Extensive explanations

Paid analytics solutions will not only offer deeper insights than free ones, but they will also give you access to additional types of data.

You can find out a lot about your audience and when they’re most active by using analytics software like Iconosquare or Union Metrics to analyse data like the number of people using your hashtags, how popular certain pieces of content are, where and what kind of people your followers are, etc.

Assistance to clients

It might be difficult to navigate without customer support while using a free Instagram analytics tool. However, premium products often come with dedicated customer care teams ready to field any issues you might have. This is helpful in figuring out what metrics to look at and how to utilise them to move your campaign forward.

Structured for expansion

Your Instagram marketing effort should ultimately lead to more business and a more fruitful online presence. No cost tools are wonderful, but eventually you will outgrow them. Instagram analytics apps that cost money may scale along with your business.

Top-tier software will keep providing helpful data on the status of your campaign even as it unfolds.