Instagram Giveaway Ideas For Your Brand

A new day (or week) on Instagram means a new opportunity to promote your company. You can hope that these blogs will encourage some consumer interaction with your firm, but what you actually need is to motivate and excite your audience to start talking about you. There may be nothing obviously wrong with your Instagram posts, but you may have noticed that new followers are reluctant to sign up and that your like and comment counts are fewer than you’d hoped.

Although you believe your Instagram posts to be interesting and worthwhile, you may not be pleased with the number of people who see them or the level of interaction they generate. You might use a fast and simple method to spread the word about your brand and gain more followers. The issue is that you lack the necessary skills to complete this.
A well-executed Instagram contest has the potential to completely alter the playing field. They’re popular with consumers and the Instagram algorithm, therefore it’s important that your company embrace this trend. Each company’s strategy and desired public image is unique; thus, so too are the sorts of competitions that can best promote the company.
Instagram social media competitions are a powerful marketing tool that are underutilised. Only 2% of Instagram accounts run contests, and only 0.6% of posts are contested. There aren’t very many competitions on the site, so you should definitely take advantage of this opening. Use a tactic your rivals rarely resort to and you’ll have a huge advantage over them. A contest may increase the amount of replies to your marketing efforts in a measurable way, and the data support this claim. Contests on Instagram, on average, receive 3.5 times as many likes as ordinary posts and 64 times as many comments.

When compared to a regular Instagram photo or video post, a contest definitely delivers a considerably higher degree of interaction. Instagram also has its own algorithm for highlighting the most interesting posts, much to Google’s own Search Engine Optimization. The rapid increase in likes, comments, and other forms of engagement during an Instagram contest can yield immediate benefits; your followers will see the engagement, your post may be featured in the top posts sections or appear in the Search page, and so on.

A large number of people may join in because of how easy it is to get started on Instagram; all it takes is a short post, a double tap, a remark, and a valuable incentive for Instagram users to try it out, no matter the outcome. Why wouldn’t people try it out if the stakes are little and the commitment is short? The more time and effort you ask of someone, the less engaged they are likely to be. You need to make the most of the limited seconds that your target audience, which likely includes many millennials, gives you. So, make it simple and beneficial. In particular, there are a few more things to think about before launching a company-wide Instagram contest.

You need to have a firm grasp on the fundamentals of Instagram company promotion before you can get started.

Make sure to produce good material

Share just the most impressive images to emphasise how awesome and special your business is. Normal, low-resolution images won’t get anyone’s attention. Instagram is primarily a visual platform, therefore your business has the best chance of having a successful feed if it has high-quality, engaging, and properly cropped images. (and the followers will come).

Consistency is best

Giving your Instagram followers regular content to like, comment on, and share is essential if you want to grow your audience and keep them engaged.If you don’t follow them back, they may easily unfollow you in a matter of seconds. Also, posting at the best times can help your content reach the most audience possible. The peak hours are Wednesday and Thursday afternoons between 3 and 4 p.m.

Invent tales

Deliver what your audience wants to see. Followers are more likely to relate, interact with, and remember your brand if you can appeal to their emotions and make them listen, as well as if you match your postings to current themes and trends.

Make good use of hashtags, geotags, and tagging other users and objects

Don’t be afraid to use hashtags, but don’t go crazy with them too. They may annoy your followers and make the caption difficult to read. Think carefully about your options; some famous hashtags may attract more eyes to your post or page, while others may help you find material that is more closely related to your business. You are free to begin your own hashtag movement.

Conclusion

These Instagram competitions are only a small sample of the many available. First, you should have a firm grasp on Instagram’s business fundamentals, such as keeping a high-quality feed, being consistent, telling stories, paying attention to and incorporating relevant trends, and frequently using Instagram’s promotional tools, before you even think about setting up a contest.