Most Important Things To Remember While Using Instagram Stories
Instagram Stories (also known as IG Stories and Insta Stories) is a tool that lets Instagram users share photos and videos with the assurance that they will disappear after 24 hours.
Ahem, it was “inspired” by Snapchat Stories, which debuted in 2013; Instagram didn’t join the trend until 2015.
The success of Instagram Stories cannot be denied, despite the fact that it is not the most novel social media feature. According to Instagram, daily Story usage exceeds 500 million accounts.
And it’s not only popular with end users; businesses are also making good use of IG Stories to boost their bottom line.
According to Klear’s data, almost one-third of Instagram’s sponsored posts take the form of a Story. That’s not just a gimmick; marketers are eager to put up serious cash to spread the word about their Stories.
In fact, 83% of US marketers use Insta Stories in their influencer efforts, making it one of the most essential influencer marketing platforms.
Make Use Of Instagram Premade Templates
Do not fret! Instagram Stories may still be visually appealing, but some forethought is required. You can add some flair to your Instagram Stories without spending a lot of time or money thanks to the abundance of available themes.
Templates are prefabricated formats that include any of the following components:
Animations Graphics Text
As the word “template” implies, these premade designs may be modified to meet the specific needs of your Instagram story and your company’s preferred aesthetic.
Since there is an almost limitless variety of Story templates to choose from, you can use a new one for each one if you like.
Sticking to a single theme (or a few themes with comparable aesthetics) is likely to yield the best benefits from a brand recognition standpoint, though. Your Stories will have a more unified appearance, and your followers will be able to identify the content you’ve shared with them right away.
Get Other Websites To Link To Yours
As marketers, we must be careful not to fall into the trap of thinking in silos.
What I mean is that we have to make an Instagram post, so that’s all we do.
A narrow focus like that might cause us to overlook a simple chance to connect with new audiences through other channels of promotion.
Including clickable links to relevant pages on your website is a great approach to connect your Instagram Stories with the rest of your marketing efforts.
If you can keep a visitor on your site long enough, you can get them to look at other sites and read more content. Then, you can keep visitors on your site for longer by providing helpful landing pages, a user-friendly way for them to get in touch with any questions they may have, and lightning-fast page loads.
Market Limited-Time Offers
Instagram Stories are designed to induce feelings of loss of opportunity; if you don’t view them within 24 hours, they go forever (unless they are saved to your Highlights).
This makes them an ideal medium for advertising limited-time discounts. A shared QR code or link will do the trick if it’s contextually appropriate.
There is no better way to convince your audience to act quickly than by creating a sense of scarcity, and a combination of a 48-hour flash sale with deeply discounted pricing and an announcement that will disappear in a day does just that.
You want instant gratification, not people buying next week, next month, or next year.
Viewers are more inclined to spread the word about a bargain or share content if they know it is time-sensitive or exclusive.
Conduct Surveys and Tests
Instagram Stories’ built-in interaction mechanism is one of its finest features.
Instagram Stories allow you to include polls and quizzes, whereas regular posts are limited to asking for comments.
It’s lot more like a two-way discussion when you can poll your audience with a question and get their feedback with only a click or two.
In addition to adding some lightheartedness to your social media postings, these interactive features may help you build a stronger bond with your followers, which in turn increases brand loyalty.
Putting the Pieces Together
You may market your items and attract more viewers by using Instagram Stories, as you can see.
One of Stories’ finest features is that content doesn’t have to be polished to be enjoyed. Users of Instagram are accustomed to viewing raw, uncut footage filmed on smartphones rather than polished, professionally recorded shows.
That means learning how to use IG Stories on your own won’t take long at all.
Try out as many different things as you can. If it doesn’t work, you won’t have to worry about it for long. However, if it works, you may see a significant increase in participation. You should share your best practises for using Instagram Stories now that you know the ropes.