Mastering Instagram to Promote Your Business

In December of 2016, Instagram, a smartphone app for editing and sharing photographs, had 600 million users.

A large number of progressive businesses, notably retail firms with eye-catching visual material, have signed on to the platform. Brands in the fashion, media, and design industries are a perfect match.

Instagram now supports separate “business” profiles just like Facebook and Twitter.

Why, then, are companies so eager to be a part of another another social media platform? This is why

Instagram is fantastic since it’s so simple to use

Instagram’s image editing tools make it simple to produce high-quality photos that can be shared on other platforms with ease.

You may automatically or manually share from Instagram to Facebook and Twitter, both of which have optimised photo display, and to Tumblr, Foursquare, Flickr, and email.

Instagram facilitates the use of visual narrative

Brands can utilise more consistent and high-quality visual storytelling on this platform because of the technology behind it and the way most people interact with it.

Instagram Stories and Instagram Live are two new features that have significantly increased the platform’s use for visual storytelling. Using “Stories,” users may publish photos and movies that disappear after a limited time. The parallels to Snapchat are obvious. Instagram now allows live streaming via its new feature, Live. The following year will see this function’s popularity skyrocket.

Because of its portability, Instagram is increasingly popular.
Instagram’s unique selling point is that it combines two of the most popular trends in social media apps right now—mobile and photo sharing. Brands having an Instagram account can benefit from the point where consumers’ attention is most concentrated.

Five suggestions for optimising your use of this potent resource:

Let photos speak for themselves rather than blaring your logo

If you’re trying to sell anything, the pictures you use should focus on the benefits of utilising the product or service, not the object itself.

The popular coffee shop chain Starbucks is an excellent case in point. Their images may feature a lot of Starbucks cups, but they always convey a narrative, whether the subject is relaxing on a beach or reading a book with a cup of coffee in hand.

Unsubtle marketing strategies tend to be met with less tolerance. Maintain a low profile and focus on your consumers.

Think ahead when taking pictures

Don’t write something simply to write something. Make sure there’s context for every photo or video you share. Making your postings humorous is one way to demonstrate the human aspect of your business. Showcasing your staff will help customers remember that there are actual people working for the company. Regardless of the genre, each and every one of your posts should be made with a clear goal in mind.

Don’t spam your fee

As a matter of thumb, try not to update more than twice a day. If you publish more frequently than that, you may be seen as annoying to your followers. It will take some experimentation to determine how much content is optimal for your audience.

The amount of dedication to an account is modest compared to Facebook; “unfollows” might occur regularly.

Keep in mind that you may post several images on Instagram with the help of programmes like PicFrame. When using a collage, it’s important to keep the photos cohesive so that the overall effect is amplified rather than diminished.

Use the same name for your account as your Twitter username

There are two benefits to using the same handle for your Instagram and Twitter accounts. For one, people will have no trouble locating and recognising your profile. Two, if you are mentioned in a photo’s caption and the photo is shared on Twitter, the mention will be linked to your Twitter profile. It makes sure that sharing an Instagram photo on other networks doesn’t mess up the tagging.

Make use of hashtags, but not all of them

Hashtagging photographs, like tweets, makes your profile more discoverable to others who aren’t already following you. You can see the most popular hashtags by using the app’s search tool. Hashtagging photographs on Instagram, like on Twitter, is a great way to organise content by theme, location, or event.

Color and filter hashtags are very popular on Instagram. Twitter’s character count constrains hashtags to a manageable size. Some Instagram users and marketers have taken advantage of the platform’s lack of regulation by using hashtags liberally in their posts’ descriptions. Don’t give the impression that you’re over-exerting yourself. It’s much worse since it gives you a spammer’s reputation.