Link Building Methods: You Need To Know In 2023

Posted byRoy Turner Posted onMarch 30, 2023 Comments0

Search engine optimisation relies heavily on link building and always has. While SEO has evolved over time, links remain a vital component in a site’s success.

The Internet (and SEO to some extent) is a popularity contest, whether you like it or not. And links are the medium of exchange for this competition. Every inbound link is like a vote, and the sites with the most votes at the end of the day are the ones that are considered the most popular.

However, here’s the rub!

Votes from more credible sources are given more weight than those from less credible sources. In a similar vein, links from authoritative websites are more prized than those from less reputable sources.

What Exactly Is Link Building, and Why Is It So Crucial?

Earning new inbound connections (backlinks) to a website or specific webpage within a website from other websites or making use of internal linking opportunities is known as link building.

Increasing organic search traffic is typically the major focus of link building campaigns. But the links themselves may be a goldmine of opportunities for promotion, collaboration, and brand awareness.

Links: Dofollow vs. Nofollow

To begin, let’s establish that a dofollow link does not exist.

They don’t actually exist, but it’s convenient to talk about a link without the rel=nofollow property because it sounds more mysterious.
So, without further ado, let’s get into the specifics of the several link development strategies you might employ:

Look for Internal Linking Opportunities

Your own website presents one of the simplest methods for gaining backlinks. That’s correct, you spotted a typo.

Internal linking on your own site is a terrific first step.

There is both monetizable and non-monetizable material on most websites. (blog posts, reviews, etc.). The problem is that even if you want the opposite, the number of links to informational content vastly outweighs the number of links to the monetized content.

Build backlinks from sites with broken links

A broken link is defined as. A dead link is one that leads nowhere on the Internet.

Such occurrences are commonplace. There are times when a website or its associated landing page no longer exists.

It is in the best interest of webmasters and site owners to fix any broken links, as this might have a negative effect on search engine optimisation.

However, they often get behind in reviewing, which is where you come in to save the day.

Provide testimonials to acquire links

Offering testimonials is a simple method of gaining high-quality links.

Some businesses exclusively feature testimonials on a testimonials page, while others incorporate them throughout their site. In addition to the testimonial itself, they also provide external links to the bloggers who provided the endorsement.

At Rank Math SEO, we achieve this by linking to several reviews written by bloggers who have used our services and been nice enough to share their thoughts.

You’ll have an advantage in your pursuit of a link from a reputable website if you know that some businesses engage in this practise.

Networking Via Email and Establishing Connections

Email marketing is essential to the operation of almost every company.

Even now, it’s the most effective method of spreading your material and gaining backlinks for search engine optimisation and content promotion. Email is often considered to be the most professional mode of contact for establishing and maintaining long-term business relationships, however it is still worthwhile to engage with individuals on social media, connect with people on LinkedIn, and so on.

Form or Join an Existing Community

Discussion boards and online groups are great places to have in-depth conversations about a subject. While similar topics may be discussed on Facebook, the site’s public nature discourages most users from starting candid conversations on sensitive topics.

Communities are useful since they generate a lot of inbound links in addition to the debate they foster. Joining a forum also increases your chances of getting connections to your site.

But why not turn the tables and start your own group? It seems like starting your own forum would be a better strategy than trying to gain links artificially from another one. Yes, and follow these steps to ensure success.

Locate a suitable programme/website upon which to build the community. Slack is a fantastic choice that is already familiar to many people.

Share your knowledge and skills by writing for other websites

There are usually a few of multi-author publications in every niche. These sites tend to be quite sizable and highly credible. You can earn some great backlinks to your site if you can become a regular contributor to one of those websites or if you can get a guest post published there.

Of course, saying something is simpler than doing it. In order to be asked to participate, you’ll need to have established credibility in the field and, ideally, personal connections with some of the other writers. Get it done like this.

Write down the names of the editors and writers who run the most read magazines in your field.
Take a look at the publications in question and decide if you want to contribute to them.
Join the conversation with those publications on social media and begin fostering a connection.
Reach out to the people you’ve established rapport with and inquire about ways you might help. (be ready with an idea to pitch)


The foundation of search engine optimisation and visitor numbers is, and will continue to be, link building. Although the process of developing links becomes more difficult with time, the underlying concepts stay the same.

Keeping your imagination at full throttle and using the simple link development techniques we discussed will help you attract links to your site organically.