Most useful social media analytics tools for marketers

Posted byRoy Turner Posted onFebruary 10, 2023 Comments0

Every company is working hard to make its social media platform the first point of contact for all of their consumers because, as the saying goes, “Social Media puts the public into PR and the market into marketing.” Although there are many strategies for success in the digital marketing sphere, social media marketing is among the most effective.

Well! Creating a consumer base and converting them through social media is a challenging endeavour. Your company may easily advance to the next level if you behave appropriately and put social media analytics for your brand first.

Do you feel lost and confused because you are unfamiliar with marketing? Have no fear!  In this post, I’ll discuss some of the top programmes available for analysing your social media presence.

Recommended software for social media analytics

Google Analytics

Being a marketer, I’ve thought about how difficult it is to form a social identity and evaluate the results of that process. However, this was a breeze thanks to Google Analytics. Google analytics can let you maintain track of all of your social media efforts, no matter how many there are. You may also easily track your social media’s return on investment.

After careful traffic monitoring and analysis, generating reports is a breeze. Using Google Analytics, you can learn a lot about your website’s traffic, sales, objectives, social media shares, and more.

Sprout Social

You may also use Sprout Social to examine your social media profiles. Using sprout social, you may get detailed information about a specific network’s performance. Sprout Social provides a centralised location from which to assess activity across several social media channels.

Access content performance, modify enterprise-wide KPIs, and use pre-built or user-defined report templates are just some of the services it provides. If you put each one to use, you’ll find your life simplified and your work output increased.


I am one of the greatest advocates for HubSpot as a diamond partner. It simplifies the analytical process and enables cross-channel publishing. Its built-in help system makes it simple to get answers to any questions you may have.

HubSpot is useful for tracing a customer’s actions as they progress through the sales funnel. You may also use it to evaluate the relative success of other social media platforms. The finest feature is that reports can be made by looking at various charts and diagrams.


Looking for a programme that lets you zero in on Instagram and Snapchat statistics? If this is the case, Snaplytics must be considered a top contender. Metrics like the number of competitors, the percentage of users who have opened the email, etc., are all accessible through this system.

You’ll be able to estimate when reader interest in the story is highest and lowest. Furthermore, you may take your brand to the next level by sharing optimised and appealing content. In addition, Snaplytics may be used to construct story-based advertising campaigns.


TapInfluence is a tool that many social media managers advocate for since it assists with the customization of influencer campaigns. The technology makes it simple to rule out potential snags in influencer marketing initiatives.

If I discuss metrics, you’ll be able to assess the level of participation, the scope of the campaign, its possible cost, etc. They hope that by presenting the data in a straightforward fashion, you will have no trouble understanding and acting upon the insights they provide.

Buffer Analyze

Let’s say you’re researching popular social media analytics platforms for companies with an internet presence. Better judgements may be made without overwhelming stress if you break down each measure and analyse it separately.

Some of the features that make this programme so effective are the ability to create professional reports, advice for post strategies, and statistics for Instagram stories.


Hootsuite is an excellent social media publication, analytics, administration, and listening platform all in one. The best part is that you can get all of the metrics you need with a single login. In addition, registering for this service is completely free.

Adding Hootsuite to your toolkit is a no-brainer if you’re serious about reaching more people with your social media content. There will also be a safeguard in place to keep competitors out of your marketing data.

The Last Word

It’s not easy to find the right social media analytic tool. The information presented here should, however, prove useful as you work to produce top-notch material for your social media site. With this information at your disposal, you can choose which tool will help you accomplish your professional goals with the least amount of time and effort.

What exactly are you trying to find?

Start establishing your social prominence now by keeping all of this in mind.