Which Is Better Platform For Brand Growth? TikTok vs YouTube

Posted byRoy Turner Posted onMarch 15, 2023 Comments0

Which video-sharing network, between YouTube and the internet-sweeping TikTok, is best for creators, given that the former generates billions of daily video views while the latter is taking the internet by storm? Our TikTok vs. YouTube comparison should tell us.
It should come as no surprise that YouTube has become the most popular video sharing website in the world. With 2.2 billion unique users each month, it is the go-to destination for all forms of entertainment. Yet, YouTube now has a potential rival in the form of the entertaining mobile app TikTok. TikTok’s annual user base has increased exponentially from 133 million to 1 billion in just three years. I’d want to start by discussing the distinctions.

Which is better, TikTok or YouTube?

First, I’d want to compare and contrast the video sharing platforms TikTok and YouTube. They share many similarities but also have numerous distinctive distinctions.

Describe the popular social networking app TikTok

TikTok is a worldwide phenomenon; it’s a video-sharing programme where users may make and upload short clips on any subject they like. ByteDance, a Chinese technology firm, released the app in 2016, though it went by several names before settling on TikTok. Among these is “Douyin,” which, in its first year, attracted 100 million subscribers and saw daily video views of 1 billion. After debuting on the global market in 2017, TikTok quickly rose to the top of the app charts in dozens of nations.

The app TikTok became widely used after its users discovered they could have fun making and sharing video memes in response to viral phenomena such as the bottle cap challenge and the phone challenge. 

Define the website where you can watch videos online (youTube).

It’s no surprise that YouTube is the most popular video-sharing website as it is the second most-visited website overall. Took off in 2005 thanks to the efforts of three ex-employees of the US e-commerce giant PayPal. From a meagre 30,000 visits per day to over 25 million views per day in under a year’s time all because of the simple premise that regular people would like sharing their home films.

YouTube is a popular alternative to TikTok since its videos tend to be longer and include a wider range of topics: gaming, old news footage, ASMR, music videos, podcasts, science, criminal documentaries, sports, amusing animals, how-to lessons, cooking classes, and much more. YouTube is a great resource for both entertainment and learning.

YouTube allows creators to publish both widescreen 16:9 and vertical 9:16 videos to their channels. The maximum length for long-form videos is 15 minutes, and there is no limit on video length for verified accounts.

Which is better, TikTok or YouTube?

The first consideration is the amount of time spent watching

The average length of time spent watching a video on YouTube versus TikTok is a major distinction between the two platforms.

Any video posted to TikTok must be under 60 seconds in length. Allowing for 60 seconds of content to include brand messaging, a call to action, a message, and the primary content.
YouTube videos can be up to 15 minutes long, and there is no time limit for videos posted by creators who have been verified by YouTube.

Target Market

Finding out which of the two social media platforms is ideal for producers requires comparing and contrasting the demographics of TikTok and YouTube.

TikTok has become the preferred method of communication for people of all ages, but especially those between the ages of 16 and 24 (60% of all users). Perhaps the video-sharing app’s initial success with millennials can be attributed to the fact that its creators decided to focus on users under the age of eighteen. A quarter of TikTok’s audience is between the ages of 25 and 44, while the majority is between the ages of 16 and 34. TikTok is more in tune with creators’ desires for immersive, rapid video production than YouTube.

Since that YouTube has over 2 billion viewers, it’s realistic to assume that they don’t cater to a certain audience. There are 57% male and 44% female users of YouTube all around the world. The video-sharing platform attracts audience attention of all ages. 95% of users are between the ages of 18 and 29, 91% are in the 30-49 age range, and 49% are 65 and over. 


Background music is a common editing method for both YouTube and TikTok videos. Users of the video sharing app TikTok can incorporate their own music, sample the work of other users, or use the music of well-known artists in their videos. In terms of audio, TikTok has no restrictions. Music guidelines on YouTube, however, are much more stringent than those on TikTok. In order to avoid paying royalties, all used music must be in the public domain or have the artists’ approval.


Video uploads to YouTube can be made public, unlisted, or private at the user’s discretion. Once a video is uploaded to YouTube, it will display on the channel where it was uploaded, in any folders to which it has been added, on the creator’s recommendations page, and maybe in the suggested sidebar.

One can either immediately publish their video to their TikTok account or save it in Drafts for later publishing. After a video is submitted to TikTok, it will appear on your profile, in your FYP, and on the profiles of other TikTokers who have dueted with you.

Make use of keywords and hashtags in your video to appear on the FYP; the two sites’ algorithms are very similar in this regard.


TikTok, like YouTube, has implemented automatic captioning. The video can be seen with or without sound thanks to the auto captions that are generated automatically. Clipchamp also has an editing tool where creators can programme their own automatically generated captions.